ColloidsForLife.com

ColloidsForLife.com is a leading online retailer of true colloidal health supplements to strengthen the immune system. Their products include MesoSilver, MesoGold, and MesoCopper, which treat everything from the common cold, to Hepatitis, naturally.

Campaign Goals

Our objective was to increase the efficiency of their budget, by improving their online conversion % and lowering their cost per conversion.

AdVision’s Solution

By shifting the focus of their keyword set from the conditions their supplements treat, to the products they sell, we increased the relevance of the terms that would trigger their ads. We then implemented Google’s website optimizer tool, and worked with the client to develop a few different sets of webpage content. In just a few weeks time, Google’s optimizer tool identified the optimal combination of landing page headlines, images, and content to maximize online conversions.