eCreamery.com

eCreamery.com is an innovative boutique shop in Omaha, NE, who hand churns the finest gourmet ice cream you’ve ever tasted. Choose from thousands of custom ice cream, sorbetto, and gelato flavor combinations for a truly personalized gift, or to treat yourself.

Campaign Goals

Our objective was to increase total site traffic, online conversions, and online conversion rate, without increasing their budget.

AdVision’s Solution

We first tightened their keyword list by removing general terms like ‘custom gift’, ‘gifts for dad’, and ‘banana ice cream’. Then, we evaluated their landing pages, and chose keywords that best represented the content on those pages. By adding action terms like ‘buy’ and ‘delivery’, our ads would only trigger when people with the intent to buy would search online.