PressureParts.com

PressureParts.com is the industry leader in new and replacement pressure washer parts and accessories on the web. With an inventory of over 10k parts from leading brands like Karcher, Annovi Reverberi, Excell Devilbiss, and more, PressureParts.com is your one stop shop for all your pressure washer needs.

Campaign Goals

Our objective was to increase the overall effectiveness of their current PPC campaigns, by improving their conversion % and lowering their average cost per conversion to drive more revenue within budget.

AdVision’s Solution

We expanded on all brand-related keywords, including what we call ‘action terms’, such as “buy”, “find”, “purchase”, etc. to target users further along in the buying process. We also revised their existing ad copy to more closely represent the keywords searched, and included a call to action, such as “Buy Online!”, for every text ad.