adVision Marketing

Our ability to target graphical banners to your audience by region, demographics or online behavior makes Display Advertising the perfect complement to a Pay Per Click campaign.

If you’re anything like us, you don’t like being spied on. The same probably holds true when you’re online surfing the web. We’re here to tell you having your actions recorded online isn’t necessarily a bad thing. At least not from a Marketing perspective…

Above we used the word ‘spied’, and that may have been a bit harsh. Our online actions are actually being vaguely recorded. Omit all personal information, and most of these things are being recorded by someone somewhere. At last count, we estimated there to be roughly 1.5 Billion people online at any given time, which gives the people behind the internet curtain a huge amount of data on the worlds online user base.

Now… About Behavioral Targeting.

With this platform, we have the ability to access this vast amount of online user data, segment the users into similar groups, and target graphical banner ads to those individuals who fit your demographic requirements and have shown a history of interest in your industry. For example, you can choose to market your banners to 28 year old women in Chicago with a history of visiting golf related websites. Pretty cool, huh?

Segment your target prospects by the following demographics:

• Age
• Gender
• Income Bracket
• Location

With Behavioral Targeting, you’re choosing to market to those individuals who have, in a way, already pre-qualified themselves. You’ll reach the right audience, with the right content, at precisely the right time.

Call us today and start reaching more of your target market! 303.284.3262