adVision Marketing

When it comes to the internet, there are very few things Google can’t do extremely well…  With all of the tools, resources, and information at their fingertips, the addition of Visitor ReMarketing, or ReTargeting as we call it, was inevitable…  All hail Google!

To learn more about ReMarketing, check out http://www.advisionmarketing.com/visitor-retargeting

Offered on Google’s Content network, ReMarketing allows the advertiser to serve ads to those people within the network that have already visited their site…  In essence the platform give the advertiser a second, third and fourth opportunity to make the sale.

Not only can you ReMarket to your website visitors, you can customize the message.  Let’s say you sell widgets of all colors.  Someone goes to Google.com, searches for a ‘green widget’ clicks your ad and enters the green widgets page of your site.  Now, let’s say they click around to a few pages, make their way back to green widget page, then leave.  With ReMarketing, you can customize the message to show that specific person a banner advertising 10% of green widgets when they surf within Google Content network.

In summary the addition of this product to the Google arsenal means increased relevant ads for the consumer and more opportunities for your audience to receive special offers from your business.  All in all, this is a great way for businesses to reach users who are likely to be receptive to their ads, and it helps advertisers get greater returns on their advertising dollars.  Everyone wins!