Case Studies

PressureParts.com

PressureParts.com is the industry leader in new and replacement pressure washer parts and accessories on the web. With an inventory of over 10k parts from leading brands like Karcher, Annovi Reverberi, Excell Devilbiss, and more, PressureParts.com is your one stop shop for all your pressure washer needs.

Campaign Goals

Our objective was to increase the overall effectiveness of their current PPC campaigns, by improving their conversion % and lowering their average cost per conversion to drive more revenue within budget.

AdVision’s Solution

We expanded on all brand-related keywords, including what we call ‘action terms’, such as “buy”, “find”, “purchase”, etc. to target users further along in the buying process. We also revised their existing ad copy to more closely represent the keywords searched, and included a call to action, such as “Buy Online!”, for every text ad.

Results

Within 3 months PressureParts.com Pay Per Click campaign outperformed all other advertising mediums to become the main source of online sales.

• Online Conversion % improved by 29%
• Ad Cost % decreased by 9%
• Return on Ad Spend improved by over 17%

eCreamery.com

eCreamery.com is an innovative boutique shop in Omaha, NE, who hand churns the finest gourmet ice cream you’ve ever tasted. Choose from thousands of custom ice cream, sorbetto, and gelato flavor combinations for a truly personalized gift, or to treat yourself.

Campaign Goals

Our objective was to increase total site traffic, online conversions, and online conversion rate, without increasing their budget.

AdVision’s Solution

We first tightened their keyword list by removing general terms like ‘custom gift’, ‘gifts for dad’, and ‘banana ice cream’. Then, we evaluated their landing pages, and chose keywords that best represented the content on those pages. By adding action terms like ‘buy’ and ‘delivery’, our ads would only trigger when people with the intent to buy would search online.

Results

Within 1 month we had the following impact on eCreamery’s pay per click campaign:

• Lowered CPC values by 20%
• Increased website traffic by 20%
• Improved Online Conversion % by 67%
• Improved their Return on Ad Spend by 70%

ColloidsForLife.com

ColloidsForLife.com is a leading online retailer of true colloidal health supplements to strengthen the immune system. Their products include MesoSilver, MesoGold, and MesoCopper, which treat everything from the common cold, to Hepatitis, naturally.

Campaign Goals

Our objective was to increase the efficiency of their budget, by improving their online conversion % and lowering their cost per conversion.

AdVision’s Solution

By shifting the focus of their keyword set from the conditions their supplements treat, to the products they sell, we increased the relevance of the terms that would trigger their ads. We then implemented Google’s website optimizer tool, and worked with the client to develop a few different sets of webpage content. In just a few weeks time, Google’s optimizer tool identified the optimal combination of landing page headlines, images, and content to maximize online conversions.

Results

Within just a couple of months the ColloidsForLife.com pay per click campaign had improved in the following ways:

• Their online conversion % had improved by 70%
• Their cost per online conversion had decreased by 16%