Simply put, Pay Per Click Management is our business. It’s our passion, it’s what we do better than anyone in the industry. Whether you’re looking to drive online sales, offline phone calls, or in store walk-ins, adVision will get you there.
Pay Per Click is a platform which enables the advertiser to place small text ads in the search results of popular search engines at the very moment someone searches for exactly what the advertiser wants to sell more of. Your ad only appears when a keyword you have chosen is searched, and you only pay when someone clicks your ad and enters your website.
Advantages of Pay Per Click Marketing:
- Complete control over your budget, and no minimum spend requirements
- You determine what you want to pay per click (per visitor)
- You only pay when someone clicks your ad and enters your website
- Everyone who clicks your ad will have a genuine interest in what you have to offer
- Ability to geo-target your ads to a specific DMA, city, county, state, etc…
- Online conversion tracking = real-time ROI data
Advantages of adVision Marketing:
- Is Google Adwords Certified
- Has successfully managed Pay Per Click campaigns since 2004
- Has boosted year over year client ROAS (return on ad spend), by as much as 40%
- Utilizes unique proprietary technology to track offline phone calls that result from online marketing efforts for a full marketing ROI assessment
- Has partnered with an industry leader in Pay Per Click software for 24/7 monitoring & analysis of our Pay Per Click campaigns, positioning our clients for even greater results
adVision Pay Per Click Services Include:
- Researching keywords to accurately represent the product(s) or service(s) our client wishes to advertise
- With input from our client, we draft the actual ad text people will see in the search engine results
- We determine custom landing pages for each keyword to optimize the visitor’s website experience
- We will geo-target your ads to only be viewed by a specific geographic region, if necessary
- Ongoing campaign optimization, including:
- Daily management of cost per click amounts
- Testing of ad text to determine optimal messaging
- Verification of landing page functionality
- Continual keyword expansion research
- Budget management so as to not exceed our budget maximum
- 24/7 monitoring and analysis with industry leading Pay Per Click software
- Custom reporting will be provided on a monthly basis, or as requested with 24 hours notice
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adVision has done an amazing job of driving traffic to our site to generate qualified leads, and more importantly business. Having this in place is like having two additional sales reps calling for us all day, every day. The services provided have been paid for themselves multiple times from the business we have captured.
Glad you liked the article Josh!
So when your customers go online to search for businesses like yours, you need to have a web site that converts them from prospects to profitable customers. You also need to have a presence in the places where your customers are searching on the Net. That includes the major search engines like Google, Yahoo and MSN. It also should include Internet YellowPages, regional resources like the web sites of local newspapers and national local directories like Local. com
Absolutely. Regardless of how you get traffic to your site, it must be prepared to convert as often as possible. Online users are more picky than ever. Simply being online is no longer impressive, it’s now a requirement for every business. And although branding yourself offline, in order to increase online traffic, is definitely a must, I prefer the transparency of the online platforms, but then again, I suppose I am somewhat biased… Have a good one! -Matt