Pay Per Click Marketing

05.26.2009 4

Simply put, Pay Per Click Management is our business. It’s our passion, it’s what we do better than anyone in the industry. Whether you’re looking to drive online sales, offline phone calls, or in store walk-ins, adVision will get you there.

Pay Per Click is a platform which enables the advertiser to place small text ads in the search results of popular search engines at the very moment someone searches for exactly what the advertiser wants to sell more of. Your ad only appears when a keyword you have chosen is searched, and you only pay when someone clicks your ad and enters your website.

Advantages of Pay Per Click Marketing:

  • Complete control over your budget, and no minimum spend requirements
  • You determine what you want to pay per click (per visitor)
  • You only pay when someone clicks your ad and enters your website
  • Everyone who clicks your ad will have a genuine interest in what you have to offer
  • Ability to geo-target your ads to a specific DMA, city, county, state, etc…
  • Online conversion tracking = real-time ROI data

Advantages of adVision Marketing:

  • Is Google Adwords Certified
  • Has successfully managed Pay Per Click campaigns since 2004
  • Has boosted year over year client ROAS (return on ad spend), by as much as 40%
  • Utilizes unique proprietary technology to track offline phone calls that result from Pay Per Click Marketing efforts for a full marketing ROI assessment
  • Has partnered with an industry leader in Pay Per Click software for 24/7 monitoring & analysis of our Pay Per Click campaigns, positioning our clients for even greater results

adVision Pay Per Click Services Include:

  • Researching keywords to accurately represent the product(s) or service(s) our client wishes to advertise
  • With input from our client, we draft the actual ad text people will see in the search engine results
  • We determine custom landing pages for each keyword to optimize the visitor’s website experience
  • We will geo-target your ads to only be viewed by a specific geographic region, if necessary
  • Ongoing campaign optimization, including:
    • Daily management of cost per click amounts
    • Testing of ad text to determine optimal messaging
    • Verification of landing page functionality
    • Continual keyword expansion research
    • Budget management so as to not exceed our budget maximum
    • 24/7 monitoring and analysis with industry leading Pay Per Click software
    • Custom reporting will be provided on a monthly basis, or as requested with 24 hours notice

Questions? Feel free to give us a call at 303.284.3262

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