When you partner with AdVison to manage your pay per click marketing, we go out of our way to understand your business, your challenges, and our keys to success.
What makes up the foundation of our PPC services?
Website Conversion Audit
Your website is the last place an online user will end up in the PPC process, but this is where we begin. We thoroughly review your site layout and paths to conversion to make sales easy for your visitors.
Landing Page Optimization
By the time a visitor has searched one of your keywords, clicked your ad, and landed on your site, PPC has connected an interested online user to you. Now we’ll work with you to ensure we’re converting as much of that traffic as possible.
Now we analyze and package your PPC performance results into a clean, beautiful PDF report. We’ll include key metrics like click-through rates, conversion rates, cost per conversion, and success analysis of keywords.
We research the keywords that best describe the products or services you want to market online. We then pair these keywords with qualifying phrases like “buy,” “specialist,” and “online” to ensure we’re catching traffic at all phases of the buying cycle.
Bid Management and Ad Positioning
Each of your keywords carries a different cost per click amount, and some will perform better than others. That’s just the nature of pay per click marketing. We want to make sure your money is spent on the keywords and ads most likely to convert.
Google Analytics Reporting
Analytics reporting shows us how people are interacting with your website. How long do they stay per visit? What do they look at? We’ll help you identify and improve the weaknesses in your site to maximize your PPC results.
Ad Copy Development
This is arguably one of the most difficult aspects of building a killer PPC campaign. Fitting all you want to say into 25 characters can be insanely frustrating — fortunately, we’ve been at this long enough, we’re experts at crafting concise and engaging ad copy.
Online Conversion Tracking
We know it’s nice to see searches and clicks coming in on your keywords and ads, but we also know you won’t hire us for this alone. We implement online conversion tracking to track your desired results, whether it be an online lead, a eBook download, or an e-commerce transaction.
Call Metrics Reporting
With call metrics, we can track phone calls from leads directly from your ads. We’ll compile a report including details about those calls as well as the leads who made them. The more information we have, the better we can continue to improve your call conversion rates.