When you partner with AdVison to manage your Pay Per Click Marketing, we go out of our way to understand your business, your challenges, and our keys to success.
Below are the specific PPC services we provide and will work with you to accomplish to ensure we’re advertising your business the way you want it done.
Website Conversion Audit
Your website is the last place an online user will end up in the PPC process, but this is where we begin. We thoroughly review your site layout and paths to conversion so your traffic will know how to buy or contact you once we get them there.
This is where the PPC process begins. We research the keywords that best describe the products or services you want to market online. We then pair these keywords with qualifying phrases like ‘buy’, ‘specialist’, and ‘online’ to ensure we’re catching traffic at all phases of the buying cycle.
Ad Copy Development
This is arguably one of the most difficult aspects of building a killer PPC campaign. Fitting all you want to say into 25 characters can be insanely frustrating… Fortunately, we’ve been at this long enough, our brains are basically trained to speak in ad copy length phrases… “Call Today For a Free Consultation!”. See what I mean..?
Landing Page Optimization
By the time a visitor has searched one of your keywords, clicked your ad, and landed on your site, PPC has done its job. PPC has connected an interested online user to you. Now we need your website to step up and seal the deal. We’ll work with you to ensure we’re converting as much traffic as possible. At the end of the day, we know we aren’t adding value if you aren’t seeing results!
Bid Management and Ad Positioning
Remember all those keywords we researched above? Well, each of those carries with it a different cost per click amount. And, some of those words will perform better than others. That’s just the nature of this beast. We want to make sure your money is spent on the keywords and ads most likely to convert.
Online Conversion Tracking
We know it’s nice to see searches and clicks coming in on your keywords and ads, but we also know you won’t hire us for this alone. We implement online conversion tracking to track the desired results you’re after, whether it be an online lead, a whitepaper download, or an e-commerce transaction.
Google Analytic Reporting
Analytic reporting shows us how people are interacting with your website once we get them there. How long are people staying on your site per visit? What are they looking at? On what page do they leave? We’ll help you identify the weaknesses in your site (yes, you do have them…), and work with you to improve the situation. The better your site performs, the better your PPC results will be, and the happier we all are.
Ah, the report card… Every week and month, you’ll receive a slick, branded PDF report showing the overall performance of your campaign, as well as your top performing keywords and ad variations. With PPC, you will always know how we’re managing your campaign and where every penny is going.
With our proprietary methods of tracking phone calls that originate from only the ads we place, you’ll know exactly how well your campaign is performing online, as well as offline. At this point, the only results we aren’t tracking are the people who click your ads, and are so compelled, they jump in their car and drive to your business…