Website Re-Marketing

05.25.2009 0

Using banners similar to our Display Ads, we’ll “follow” your website visitors as they surf the web, offering a quiet reminder of your business. Visitor Re-Marketing gives you a second chance to make a first impression.

Re-Marketing is a relatively new and effective way to keep an ongoing dialogue with your website visitors. Unlike Behavioral Targeting, Visitor Re-Marketing will place banner ads for your business across the web to online users who have already been to your site. Your banners can appear on any number of websites, it simply depends on which websites the online user is visiting.

Consider it an effective way to tap your previous site visitors on the shoulder, and say “Hey, remember us?”

Here’s how it works:

  1. An online user visits your website and receives your tracking cookie
  2. As they surf the web, various sites detect your cookie, and serve up your banner
  3. The user recognizes your banner, clicks, and revisits your site

It’s a fact, not all people will buy or call during their first visit. It’s possible they may have been in ‘research’ mode when they first visited, and are now weighing their options. With Visitor Re-Marketing, they’ll continue to see your messages across the web, strengthening your brand and increasing your odds of converting that visitor. Not to mention, because your banner will literally appear on 100s if not 1000s of websites, it’ll give the appearance that you’re a huge player in the online space, even if you’re not.

Give us a call and start an ongoing marketing dialogue with your website visitors! 303.284.3262

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