adVision Marketing

Website analytics is the collection of data related to the actions people make on your site. Understanding where people click, how long they visit, and where they’re most likely to exit is fundamental when optimizing a marketing campaign.

Website Analytics is the measurement and analysis of the recordable actions people make while on your site. Who clicked on what? How long did they stick around? Did anyone convert? Although it’s important for interested people to first find you online, it’s equally as important to record and understand what they’re doing once they come through the door. Ok, maybe even more important…

Some of the analytic metrics we’ll track, and you’ll learn to love:

• Total visitor counts
• Visitor geographic location
• New vs returning visitors
• Web traffic sources
• Top bounce / exit pages
• Web traffic conversions

The benefit to understanding the metrics behind the actions people make while on your site, is that you’ll know how to adjust the images, text, layout, etc… of your site to maximize your conversion opportunities. If, for example, the analytic metrics show 90% of your total website visitors landing on your blue widget page, but 75% of those leave your site from this page without making another click, don’t you think you’d better look at, and improve this page? If you said yes, you’re correct.

Call us today and find out what people do when they visit your website!  303.284.3262